Home News No Phones in Beefeater-Pledge!

No Phones in Beefeater-Pledge!



 By Andrew M Collins

To the delight, no doubt, of many mums across the country hoping to enjoy a lovely – and peaceful – meal out this Mother’s day, the Beefeater restaurant chain have announced ‘phone free zones’ to be launched this weekend.

54% of people in the UK said that the most common cause of dinner-out arguments was the constant phone checking of other people at the table.

Good old fashioned ‘family conversation’ is rated as the single most beneficial aspect of a good day out, with nearly two-thirds of respondents suggesting that just having a nice chat is the best bit of a family outing. 

Beefeater restaurants already have smoking and no-smoking segregation zones, but this Mother’s Day sees them take the bold and surely popular step of adding a third ‘phone free’ zone.

Beefeater guests will be able to book a ‘No Phone Zone’ table for Sunday 6th March and those in the zone will have to hand their mobile phones to staff ‘as a deposit’ when they arrive. Eagle-eyed Beefeater staff will patrol the ‘No Phone Zone’ for mobiles and have the right to move guests who do not comply with the new rule. 

 The ‘No Phone Zone’ will be trialled across sites this weekend, with a view to make the areas permanent if well received by diners. 

Sarah Tinsley, Head of Marketing for Beefeater said; “There’s no denying the huge benefits our smartphones provide us, but there is a time and a place for their use and, especially on Mother’s Day, we think we can do without them for an hour or two.

 “We hope this small adjustment to our setup enables a few more families to add some seasoned conversation to their meal.”

Hopefully, their motto of ‘Mum’s the Word – Keep Phones at Bay on Mother’s Day’ will be successful.

Beefeater is a British brand that first fired up the grill in 1974 and now has over 140 restaurants nationwide. The combination of great steak, friendly service and relaxed surroundings made Beefeater a big hit in Britain in the 70s, 80s and 90s and today is no different.

For bookings please contact your local Beefeater or visit www.beefeater.co.uk

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